What It Takes To Create A Great Salesperson

Book of the month: SELLING IS EVERYONE’S BUSINESS: What It Takes To Create A Great Salesperson

Do you have one or more downline members? Then the two most important things you can do for them are: relieve them of much of their prospecting duties via direct marketing and “attraction marketing”, and, embrace the role of coach, and accept the responsibility of continuous coaching.

In this book, sales training consultants Steve Johnson and Adam Shaivitz lay out a simple, sensible regimen for managing and coaching salespeople (or yourself) to top performance, including a “coaching model”, goal setting and accountability forms, and examples. While the premise of “creating a great salesperson” or “downline member” is flawed – because, ultimately, all effective motivation is self-motivation and a successful salesperson creates himself – the strategies in the book for assisting salespeople/downline distributors in their efforts to excel are practical and important.

Available in bookstores or get information at wiley.com/business or nextlevelsalesconsulting.com