I was just catching up on a little bit of reading and came across an article that can help you sell more of your products & services with an interesting human psychology ‘trick’.
If you’ve attended any of my past events, or really listened to any marketer worth his or her salt, then you’ve no doubt heard others and me call the book INFLUENCE: The Psychology of Persuasion by Robert Cialdini a must-read for ANYONE in business.
It’s a fantastic, entertaining book about human psychology…and really should be in your library (if it isn’t already).
But one thing you might not know is Cialdini runs a company called “Influence At Work”. In addition to consulting and hosting live workshops, one of the cool things his company does is publish a free blog. It’s chockful of the latest research and tips in REAL WORLD ethical persuasion.
Anyway, I thought you’d find one of one their latest articles very cool. It’s not the best written article in the world, but God bless it, it could still increase your online likeability, credibility and results.
Check out this cool experiment and business strategy: ==> Robert Cialdini’s INFLUENCE AT WORK Blog
Oh, and there’s no opt-in required. It’s just cool content from a great blog.
Talk to you soon,
Chris 🙂
P.S. – There’s absolutely nothing for sale. All you’ll find from Cialdini’s team is a highly fascinating article that will help boost your online believability and results.
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