THE REFERRAL OF A LIFETIME by Tim Templeton presents strategies for for to guarantee yourself a steady stream of referrals (the BEST type of prospect you can have!) – in an entertaining and novel way, as a fictional story. It’s a quick read, worthwhile for every sales pro and MLM distributor. After all, nobody likes cold calls. Salespeople hate them; so do prospects.
This book is a strong reminder that there’s no need for ‘cold prospecting’. It’s good Thanksgiving season reading too, as it shows how ‘putting relationships first’ leads to greater marketplace success.
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