Broken Windows, Broken Business

Michael Levine, a publicist, business consultant, and contributor to the New York Times, L.A. Times and USA Today has written a provocative book transferring the methods employed by Rudy Giuliani slash crime and transform New York City to businesses, small or large. The book uses well-known companies as examples, provides smart strategies for everything from customer service to choosing and managing employees. The basic premise is that little things matter, and that you turn around a troubled business or strengthen a business in a competitive environment from the inside out, beginning with attention to seemingly small details. We recommend this book highly.