5 Biggest Mistakes People Make Selling ANYTHING Online (And How to Avoid Them)

Have ever asked yourself WHY marketers do certain things on websites?  You know, put a graphic here, use a certain color, or word something a specific way…

Truth be told, a lot of times marketers design their sites a certain way simply because that’s what everyone else is doing.  Instead of carefully making decisions for each element, it’s “monkey see, monkey do”. (Of course we’re all guilty of this at one point or another.)

Unfortunately, that can lead to a poorly performing website…and the worst part is you’d never know it!

Even if your site starts making sales, it’s not unusual
for a few simple tweaks to increase your profits by 100%-300%.

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For example, did you know that by changing just THREE WORDS on your order link — one little tweak — you could bump up your conversions by 25% overnight?  (Don’t worry, I’ll give you the three words below!)
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Well in recent months, 2 of my clever marketing friends, unhappy with the status quo, decided to dissect everything in their online sales processes, as well as the sales systems of the most successful sites online.

That means, they tested every tiny bit of the sales funnel: Wording. Graphics. Links. Buttons. Upsells. Downsells. Colors. And MUCH more…

They did this all to discover exactly what works best to get the maximum revenue from each customer and visitor, all while INCREASING customer satisfaction (and YOUR bank account) at the same time.

Some of their sales system tweaks are so ingenius and simple, I decided to put together a closed door, content-packed webinar to grill them on…

“The Five BIGGEST Mistakes People Make Trying to Sell ANYTHING Online (And *EXACTLY* How to Avoid Them)”

Good news is this kick-butt content is yours for FREE. Now you, too, can benefit from all their mad scientist testing!

Check out this hot webinar video here:
https://www.mlmblog.com/-5-biggest-mistakes.html

You’ll learn more about creating a winning online sales process in the next 30 minutes (for FREE!) than you would in the next 6 months of trial-and-error.

Wishing you the best,

Chris 🙂

P.S. – I can flat out guarantee if you skip this free video (and continue to make these five mistakes), you are surely losing money online and in your sales process.

Find out how to plug the holes right here:
https://www.mlmblog.com/-5-biggest-mistakes.html

P.P.S. – Even if you don’t have a site yet, this *definitely* applies to you! If you’re just starting out, here are the critical mistakes to avoid and specific things that shortcut your way to success.

Catch them all right here:
https://www.mlmblog.com/-5-biggest-mistakes.html

3 Time-Saving Tools to Streamline Your Business Life

Before we jump into the cool article I have for you today, I wanted to share with you a few funny experiences I recently had…

For those of you at Yanik Silver’s Underground Online Seminar, you know it’s always a first-class experience from beginning to end.  And this year was no exception.

But the best part of the event is the evening networking (read: hanging around the bar until late into the night). 😉

This year when we came back from the speakers’ dinner on Sunday night, it was basically ‘last call’ for drinks at midnight.  (Washington, DC laws stink).   I egged on my good buddies Perry Belcher and Jimmy Sweeney who collectively ordered 150 beers for all of us. (Plus 20 more beers I got from the manager waaaaay past last call.)  Yes, one hundred seventy beers total. That way we could keep the party going all night.

Now if you’ve never seen 170 beers in one spot, it’s quite a site to behold.  Here’s a snapshot of the first 90 they brought out…

Power Hour at the Underground Online Marketing Event

Unfortunately, a lot of the beers were just sitting there not getting touched.  So I thought back to my college days…and resurrected a tried and true drinking game: Power Hour.  Basically, you have one shot of beer each minute.  For an hour.

Normally it’s simple…except when people have been drinking for a few hours beforehand.  Needless to say we gave the hotel quite some entertainment that evening.  Here’s a picture of me calling out the next shot at this new Underground tradition…

Chris Zavadowski leading the group in Power Hour at Yanik Silver's Underground Event

And here’s what happens later in the evening…

Yes, that’s Perry Belcher with a pair of Speedo’s on his head, and an ice bucket on my head.  What’s a business without a lot of FUN mixed in too, right?

We had a blast (in fact – if you search Twitter you can see how many people were talking about Power Hour and/or cursing me the next day)! If you’re coming to the seminar next year let me know.  You’re officially invited to “Power Hour – Part Deux” on Sunday evening.  🙂

Another awesome experience just happened a few days ago…

If you’ve been a student of mine for any length of time, you probably know how active I am in the arts — especially theater and music.  Each year, my company donates thousands to the arts around the country, particularly to the programs at The John F. Kennedy Center for the Performing Arts.

Well, as a perk this year, I was just invited to Senator Ted Kennedy’s birthday party at the Kennedy Center featuring stars from Bill Cosby to John Williams to Bernadette Peters to James Taylor.  This was one of the most fun evenings I’ve had in a looooong time.  Plus, as an added bonus, John McCain, the Vice President, and Michelle Obama were there too.  (Security was pretty nuts everywhere!)

Funny ending – Bill Cosby came out and remarked how off-key ‘Happy Birthday’ is usually sung everywhere, so he said we needed someone to set the proper key for us.  Then he said he fortunately just happened to have the best key-setter around…the President of the United States.  To our surprise, Obama himself came out onto the stage to lead everyone in Happy Birthday.

Fortunately, this evening didn’t have any political overtones (phew!) but was done for the sole purpose of honoring a man who has spent his entire life serving his country.

I had killer seats just 11 rows from the front, so here’s some bootlegged video I shot at the end of the evening you might find interesting…

Okay – that’s enough ‘FUN’ stuff for now. I’m off to Vegas next week, so I’m sure there will be more fun stories to share. 😉

Now, onto the business part…

As your entrepreneurial life takes off, you’ll find your business slowly getting cluttered with repetitive, frustrating (and often time-wasting) tasks. It’s all too easy to lose hours a week – or hours a DAY – getting stuck on inefficient things, instead of pouring your energy into profit-producing activities.

Which means, it’s critical you recognize the “time vampires”, as Dan Kennedy calls them, and put an end to them once and for all. Streamline your business before they start cluttering your day.

That’s why I’m a *huge* fan of outsourcing these tasks to different tools and systems so you can have more fun (and time) in your life. So with “Organize Your Home Office Day” being celebrated again this week, I thought it would be the perfect time to share 3 more of my favorite kick-butt, time-saving tools with you.

Streamlining Tool #1:
Go Paperless with Your Own Virtual “Box”

Last year when my Dad’s cancer popped up, we quickly had a growing pile of doctors’ reports, test results, audio recordings from each appointment, pictures from each cycle, Flip videos and more.

The problem was, how the heck do we centralize everything?  Enter Box.net!

Instead of passing around thumb drives, emails and making endless copies of paper, I simply set up a family Box account.  Everything got centralized online, with secure, controlled access.  In fact, I now scan everything and ‘file’ it away online for easy reference.  Then just shred the hardcopy…and viola!  Less clutter!

Need to send a link to just one file?  That’s easy.  Want to share a whole directory?  No problem.  What about embedding pictures in a webpage that stream from Box.net. Super-simple.  In fact I now use it to collaborate with Yanik Silver on MaverickBusinessInsiders.com as well as my own internal company projects.

It’s hard to quickly describe how powerful and easy Box.net is for collaboration, but I highly encourage you to get an account and check it out yourself. I use and recommend the “Individual” Box.net account, but a totally free “Lite” account gives you 1GB of storage to get started.

Streamlining Tool #2:
Set-it-and-Forget-it Painless Backups

Let’s be honest, if you are truly running a business, you can’t afford to lose your data, emails, client records and more.  Plus you probably don’t want to lose any of your family photos, videos or personal memories.

For the longest time, I used external backup drives to create copies of all my files in case my main computer locked up or crashed.  But it was a pain in the butt to remember to backup!  Plus what happens if I had a fire, flood or theft?  I’d still end up losing everything.  Ouch!

That’s why I decided to go with a secure off-site backup solution that automatically backs up ALL my files, hard-drives and more…without me having to lift a finger.

I spent quite a while researching solutions and settled on Mozy. Just install the small little program (PC or Mac – doesn’t matter), and follow the setup instructions and you’re good to go.  It runs quietly in the background while you work or sleep.

If you ever need to restore anything, just call up Mozy to get DVDs with your files overnighted to you or hop online and you can instantly access any of your files.

Like the other tools I’m recommending, Mozy has a free level of service, but I recommend you get the yearly plan.  Heck – 2 years of UNLIMITED off-site storage for your computer is only around $100.  Well worth it to have all your files and data constantly backed up so you can sleep soundly each night!

Streamlining Tool #3:
Down and Dirty ‘Getting Started’ Time-Saver: ShortKeys

Do you find yourself repeating the same things over and over again in emails?

Do the math and you’ll see you’re losing days, if not weeks, each year typing the same thing. 10 emails a day x 2 minutes typing up a response x 5 days a week x 50 work weeks a year = over 83 hours spent typing up similar responses to customers, team members, vendors and more each year. That’s at least two FULL work weeks totally lost to email!

No doubt, you can find a better use of your time as a business owner than to be constantly repeating yourself. Fortunately there’s a way to stop typing the same thing over and over again…with predefined responses.

There are a few different ways to implement a predefined response system.  If you’re just starting out – you can simply use templates or stationary in your email program.  In my email client, Eudora, my first year online I used stationary templates to handle seminar follow-ups, login details, bonuses, etc.  As soon as I got an assistant, I handed the templates over to her.

Now that’s the ‘ghetto’ version.  🙂

If you want a slicker, faster method I recommend a program called ShortKeys.  Essentially it’s a text replacement tool.  You create ShortKeys (phrases, words, etc.) in the program, along with the full response you want associated with them.

Then whenever you type the ShortKey *anywhere* in Windows, the program will instantly replace it with the full block of text associated with it.  So “.refund” could get replaced with your standard longer response.  There’s a free lite version of the software worth checking out.

(BONUS Tip: Once your business gets cranking, as soon as possible you’ll want to institute a web-based help desk and funnel every customer contact through there.  Not only can you set it up with predefined responses, but you can have a big team collaborating, provide a knowledgebase for your clients and provide much better service all around.  Check out our help desk at instantmlmsupport.com — the software I recommend to run it is at Kayako.com)

So there you have it – three (well four) new tools to streamline your life. Give them a try so you can spend less time bogged down in clutter and time-wasters, and more time making the $$$ and having fun in your business and life!

Please leave your thoughts below and also share some of YOUR favorite tools and tricks to cut back on the clutter and organize your life better. Help make this article even more useful!

– Chris 🙂

P.S. – If you enjoyed this post, please use the “ShareThis” link below to share it on Facebook with your friends, or Twitter about it to your followers.

Let’s Connect Directly, Shall We?

Hope you’re doing well and enjoying my “Instant Profit Secrets” blog!

Just wanted to drop you a quick note to let you know about a few other fun ways I’d like to connect and interact directly with YOU using the latest online tools.

While some of my business colleagues have been calling “social networking” silly and a waste of time (you know, sites like Facebook, Twitter, Myspace), I’ve been using it for awhile to connect with long-lost friends, family, colleagues and more (I’ve even had a few ex-gfs find me, but we won’t go there…LOL).

But before I talk about that…

———————-
A WORD OF WARNING.
———————-

Don’t write these sites off yourself as something just for ‘kids’.  Believe it or not, the fastest growing demographic on Facebook is the “Over 35” crowd.

And get this: By the end of this year, eMarketer estimates that a whopping 44.3% of the US Internet users will belong to social networks online.

In fact in other large, developed countries (such as Australia, United Kingdom, Canada, Hong Kong, Denmark, Netherlands, etc.) the percentage of their population *already* using social networking is OVER 20% according to Social Media Tracker’s latest study.

What’s this all mean to you?

If you want to build your business online and truly connect with your audience, prospects and more…this is a totally free tool you should definitely be checking out.

That’s why in the past year or two I’ve started to connect even more with subscribers, clients and students.  It’s a way to build relationships and interactions (and friends) beyond just email newsletters and blog comments.

(Plus, as a side benefit, you can connect with MY friends and many of my top marketing buddies.  Who knows what types of new friendships you could make!)

So let’s ‘connect’ shall we? 😉

Here are 2 main ways you can connect with me in the new Web 2.0 world:

1) TWITTER — It’s a form of micro-blogging limited to 140-character mini-updates. (Similar to the “status” feature on Facebook and Myspace if you know what they are).  It’s also the fastest growing social networking site.  In 2008 alone, it grew 343%!

Right now I’ve been using it for both personal updates along with a few business things, but if you want to see what I’m doing and “Follow” me on there, sign up for a free account.  It’s quick, painless and fun – and allows us to interact even more.

Here’s my Twitter page:
http://www.twitter.com/chriszavadowski

Just click the FOLLOW button on it.

(BEWARE: Considering you can send it updates from your cell phone, IM or the web, it can become addicting to use!) 😉

2) FACEBOOK — I’ve been on Facebook for years now (I snuck in with my old Virginia Tech email address…long before FB was opened to the public…hehe).

Facebook is an amazing, fun way to connect with people…and find long-lost friends and relatives.  I’ve lost count of how many buddies I’ve “rediscovered”.  Plus with groups, fan pages, “walls”, unlimited picture hosting and more…you can do a great amount of business networking there also.

You can add me as a “friend” here:
http://www.facebook.com/chriszavadowski

(Or search for “Chris Zavadowski”)

Be sure to add me on both sites — I look forward to interacting with you more.

Catch you on the flip side!

Chris 🙂

P.S. – My profiles on these sites are NOT all business. They are a hodgepodge of personal and just plain fun, too, So in case you ever wonder what’s going on in my world aside from when I update my blog or email – you can follow along!

http://www.twitter.com/chriszavadowski

http://www.facebook.com/chriszavadowski

P.P.S. – ComScore puts the worldwide growth rate for all social networking at 25% in the last year alone. Don’t get left in the dust of these important online tools. I encourage you to check them out today.

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