THE BIG PICTURE by Edward Jay Epstein is an in-depth, amazingly detailed inside look at the business of movies, television and other entertainment product, from the 1930’s to the present. You get to look inside the deal-making, the finances, the powerful people behind the movies. Learn how legends like Louis B. Mayer and Walt Disney built their businesses. Discover the secrets behind the advertising and marketing of movies, stars and spin-off merchandise. For anyone involved in marketing, this is a fascinating book with many moveable lessons.
The Referral of a Lifetime
THE REFERRAL OF A LIFETIME by Tim Templeton presents strategies for for to guarantee yourself a steady stream of referrals (the BEST type of prospect you can have!) – in an entertaining and novel way, as a fictional story. It’s a quick read, worthwhile for every sales pro and MLM distributor. After all, nobody likes cold calls. Salespeople hate them; so do prospects.
This book is a strong reminder that there’s no need for ‘cold prospecting’. It’s good Thanksgiving season reading too, as it shows how ‘putting relationships first’ leads to greater marketplace success.
Leadership
Leadership by Rudy Guiliani is both an autobiography and advice book. When the 9/11 attacks put him in the national, public spotlight, Rudy was only months away from leaving office with a reputation as one of the most effective mayors the city of New York had ever seen.
Most frequent visitors to NYC, as well as most residents agree: he turned the city around and left it a far better place. This book presents a collection of simple, straightforward leadership principles of universal value (that means it can help YOU as an MLM leader), including:
* Prepare Relentlessly
* Everyone’s Accountable, All The Time
* Develop And Communicate Strong Beliefs
* Stand Up To Bullies
* Organize Around A Purpose
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