It’s the System, Stupid!

“It’s the System, stupid!” — but few businesses really have SYSTEMS.

In fact, I’m writing a little satire book titled ‘Haphazard Marketing’ to describe how most people really do business. Here, I have one great System Suggestion guaranteed to make an immediate and dramatic difference in your business: devise, stick to and enforce a real System for getting a first time, new customer back to purchase within 30 days or less.

Abundant research indicates that make a second purchase the likelihood of long-term, repeat patronage increases by better than 500% if the new customer returns and buys a 2nd time within 30 days of the first purchase. In some industries (like dry cleaning) 3 visits within 30 days forms a habit and virtually guarantees continuous patronage.

Oh, how do you know if you have such a System? It has multiple steps and it is applied without deviation or exception to every first time customer.

— Dan Kennedy

Dan Kennedy is an author, consultant and business coach. Additional information at www.FreeDanKennedyNewsletter.com