Get Out Of the Alligator Pit At Least An Hour Every Day

Getting Out of the Alligator PitRecently, two business partners came to visit me, looking for magical help with their host of terrible problems.  Without dragging you through all the details, the bottom line: they have no terrible problems.  They have a few minor problems.  But, overall, they’re in pretty good shape.  Theirs is a business that peaked at about 2.5 million, dipped to 1.6, but is now back up to 1.8, may break 2 this year “as is”, has lost some markets but gained different opportunities, and is satisfactorily if not excitingly profitable as compared to industry norms.  But to hear these two, you’d think the sky was falling.

The blunt truth: they need a therapist, not a marketing consultant.  Actually, they need to start with a very simple but important strategy….

One of the Eternal Truths that I quote in one of my books is: when you are up to your ass in alligators, it’s difficult to remember that your original objective was to drain the swamp.  It’s easy to get so caught up in managing all the problem parts of a business that you never do anything else.

And that’s a sure path to where these two partners are now:  burn out.  I could give ‘em the all-time killer sales letter, the best marketing campaign ever devised, and it wouldn’t do them much good…when they go to the office each day wishing they weren’t there, fatigued from first thing on, going through the motions, viewing their activities as drudgery…and end the day without any sense of measurable progress toward meaningful goals…their ‘walking dead’ aura pervades ever nook and cranny, every employee, every customer, every aspect of their business.

It’s the psychic equal of trying to attract a lot of customers to a restaurant that smells like rotting, burning flesh.

Prescription: each and every day, keep a pre-set, inviolate appointment with yourself or with one or two key people, out of sight and hearing of the alligator pit, no matter how many alligators there are or how hungry they are, to do nothing but focus and work on positive, productive plans and strategies that look to the future, that are linked to goals and progress, that you can be excited and optimistic about.

Simplistically, this is a means of maintaining perspective.  Even better, add taking one action, getting one thing done every day, no matter what, that you know moves you forward, toward positive goals.  Go home if you must knowing you spent 7 hours and 58 minutes in the alligator pit, but at least you found 2 minutes to put something in motion that will improve things.

– By Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series, and editor of The No B.S. Marketing Letter. FOR A SPECIAL FREE GIFT FROM DAN FOR YOU including newsletters, audio CD’s and more: visit: www.FreeDanKennedyNewsletter.com

On Achievement, Prosperity, and Envy

Oscar Wilde said: “It is better to have a permanent income than to be fascinating.” There’s nothing wrong with both, of course. Those who insist that money doesn’t buy happiness are usually short on money, ignorant of means of getting any, and selling their philosophy hard because misery loves company. Mark Twain wrote that, actually, no one can stand prosperity – another man’s.

Money can’t buy happiness, but absence of money, endless worry about it, and envy and resentment of those who have it most certainly buys unhappiness. There are reasonably happy, almost poor people. I know some. But they are rare. The lack of financial security wears a person down.

I’d also note, making a great deal of money by honest means does not guarantee unhappiness. I know quite a few 7-figure earners and rich folks who are quite happy. And it shouldn’t just be about personal happiness anyway – such a childish pursuit. There is some ethical obligation for being here, to be constructive, productive and contribute, whether by creating magnificent art, or writing an influential book, or building a company and creating jobs, or amassing and being a good steward of wealth, or being the best schoolteacher, nurse, cop, taxi driver or whatever you can be, and being willing to do tasks and bear responsibilities that don’t necessarily produce happiness-as-you-go in order to accomplish significant things.

Money is not the only measurement of such accomplishment, but it is certainly a valid measurement; money is a mirror reflection of commercial value created. Those who resent the rich are often, truly, resentful of their own failure to create such value. It’s not a constructive emotion, and others’ having and expressing it ought not influence you in the least.

One of the great benefits of my work is the up-close relationships I have with people I categorize as Renegade Millionaires, and beyond that, getting paid to be keen observer of many others similarly striped. An interesting thing I find about them is, compared to most, little time or thought or angst given to the question of happiness; and compared to most, much more time and thought and energy and, yes, angst given to achievement.

It’s easy to lose sight of the central question: are you choosing goals for yourself that are significant and rewarding to you, and progressively achieving them? If you went to Harvard Law School and now choose not to practice law and instead live as an itinerant cowboy, sleeping under the stars and drinking campfire coffee from a rusty tin cup, and you’re honestly, authentically happy about that, more power to ya – unless you have unpaid loans and debts to family, or institutions for your education, or other responsibilities that must be honored and discharged.

If you make millions and wish to spend much of it on wine, women and wine, and it’s your money, and you do no harm to others, have at it. It’s unlikely, though, that such things absent achievement and contribution will long sustain happiness, but you’re welcome to try. The trick in it all is honesty with self.

Earl Nightingale observed, that when it’s all said and done, each person is about as happy or unhappy as they choose to be. That’s true as far as it goes. Happiness is amazingly subjective, but not entirely subjective. For one person, never even having to think about money makes for happiness. For another, with no economic necessity, still, redeeming a coupon and getting a good deal makes them happy. But there is fact: achievement contributes to happiness; lack of achievement contributes to unhappiness. Envy contributes only to unhappiness. And much criticism masks envy.

Your business is YOUR business. Never forget it. That’s the core philosophy behind so much of my work, including books I hereby self-servingly but also sincerely suggest you get and read: NO B.S. RUTHLESS MANAGEMENT OF PEOPLE AND PROFITS; NO B.S. TIME MANAGEMENT FOR ENTREPRENEURS; and NO B.S. WEALTH ATTRACTION IN THE NEW ECONOMY. As arrogant as it is to say, they just may change your life.

So, by all means, seek out role models, inspiring examples, teachers, mentors, advisors, experts – validated by relevant, successful opinion – and learn from and sift and sort and consider all they have to offer. But ultimately know that The Renegade Millionaire Way is by very definition the finding of one’s own way.

– By Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series, and editor of The No B.S. Marketing Letter. FOR A SPECIAL FREE GIFT FROM DAN FOR YOU including newsletters, audio CD’s and more: visit: www.FreeDanKennedyNewsletter.com

Lighting the Night (and the Grill) for Leukemia & Lymphoma

www.TeamZavadowski.com

www.TeamZavadowski.com

Hope you enjoyed the video!  To see more details, pictures and more for all the wells we helped build, click here.

Now here’s the full scoop on what our big 2011 push…

Based on what I raised last year, the Leukemia & Lymphoma Society invited me to part of the National Capital Area’s Leadership Team for all the “Light the Night” fundraiser walks happening in the area. In addition to doing that, I hosted my own family/friends team.  (They are really cool events that start right at sunset, with everyone carrying lit balloons.  Red for supporters, white for survivors and gold for “in memory”.)

A lot of friends got involved with our team this year.  Funny story: One of my buddies, Will Lee, came down from NYC… but he didn’t check the weather forecast at all to realize it was going to be COLD and RAINY the whole night.  So he only brought shoes with holes, an undershirt and jeans! I had to take him shopping just hours before the walk.  But on a positive note, he now likes shopping at Macy’s. 😉

Of course being the #1 team at the event, we had to rock it with some style! So I came complete with an airhorn, glow jewelry, LED necklaces and a secret stash of “adult beverages”.  Trust me, those helped keep us warm when the rain and cold came later on! 🙂

Light the Night Walk

In addition to the walk, I also did a “Benihana Celebrity Chef” night…

Yanik Silver joined in and we both went to training to learn how to become real Japanese Hibachi Chefs.  I’ve got the graduation certificate to prove it!  Then, we each hosted a table of our friends and had them come pay to have us cook/perform and to support the team. Not to mention, I got to the do the famous “shrimp flip” into folks’ mouths!  Don’t worry, I warned the ladies ahead of time not to to wear anything they wouldn’t want stained.  LOL.

Benihana Fundraiser

Our team page is www.TeamZavadowski.com — and you can read my personal story there.  The Cliff’s Notes version is my Dad had to undergo experimental treatments 3 years ago. Since the type of cancer he had is so rare and aggressive, there isn’t a standard treatment yet. Which means supporting cancer research is super important because it literally saved his life. (My Mom is also a 9-year breast cancer survivor and advanced science helped to keep her here with us too!)

So far we’ve raised OVER $16,000…and we’ve got until the end of the year to raise more. A LOT of Mavericks, entrepreneurs, marketers, friends and family have donated again this year — but if you haven’t yet, please check out my team page to make a donation with HUGE impact.  It saves lives like my Dad’s.

And I’ll give you 9+ hours of video training from my previous Customer Appreciation Webinar events (ALL CONTENT) and the video of my “Outsourcing Secrets” presentation at the $2,995/pp Underground Online Seminar.

It’s been a great season of friends, fundraising, food and impact!  I hope you can join in and be part of it!  Click here to visit http://www.TeamZavadowski.com — and please feel free to leave your feedback and comments below!

— Chris 🙂

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