Profile of Success: Aaron Cushman

Aaron’s known as one of the greatest publicists ever. His Hollywood celebrity clients included Dean Martin, Sammy Davis Jr. and The Three Stooges but he also did work for President Truman, dozens of Fortune 500 corporations and major sports teams.

Did you know?…that The Rose Bowl, Miss America Pageant and the Academy Awards all started out as publicity stunts? Aaron Cushman had an insider’s front row seat to the rise of publicity and public relations as major forces in the American marketplace over 50 years, now chronicled in entertaining and insightful stories in his book A Passion For Winning: 50 Years Of Promoting Legendary People And Products.

Aaron was a World War II fighter pilot who came home and started in “public relations” before anybody in the business world thought much about it – or even knew what it was! He made a career for himself from scratch, with ingenuity and persistence, and his story is fascinating.

As you read through his book and study his story – notice how he did things a little bit differently than everyone else. And think of how you can be DIFFERENT in your MLM business. What little things can you do with your new prospects that will stand out? How can you bring people into your prospecting funnel differently (instead of the ineffective cold calling everyone else is doing)?

Think differently – and get different (read: BETTER) results!

— Chris 🙂