Start With NO

Start With No by negotiating coach Jim Camp is a very useful book for business owners and entrepreneurs, sales professionals, and pretty much everybody else – we all endlessly negotiate. Most people fear the word “NO” in sales and negotiating, but Jim Camp has a very different perspective.

His book also presents a very different approach to achieving any goal, including a successful, negotiation: focus on what you can control, such as your behavior, not what you can’t, the actual outcome.

Jim presents 33 “rules” for success in negotiations here’s a snippet from the book: “Instead of trying to break par, a result we cannot control, we concentrate on putting a good swing on the ball, an action we can control”. (Great advice for your next prospecting conversation!)