The Big Picture

THE BIG PICTURE by Edward Jay Epstein is an in-depth, amazingly detailed inside look at the business of movies, television and other entertainment product, from the 1930’s to the present. You get to look inside the deal-making, the finances, the powerful people behind the movies. Learn how legends like Louis B. Mayer and Walt Disney built their businesses. Discover the secrets behind the advertising and marketing of movies, stars and spin-off merchandise. For anyone involved in marketing, this is a fascinating book with many moveable lessons.