Waiting For Your Cat To Bark?

Brian and Jeffrey Eisenberg, marketing consultants from the online world, have written an interesting book about a rising business challenge: “persuading customers when they ignore marketing.” While we can’t agree with everything in the book, and cannot give it a blanket recommendation, it poses enough significant questions and offers up different perspectives that it deserves your reading and thought. Points made about what NOT to do in advertising (such as those on page 113) are 100% valid. The book
comes with an 80-minute DVD too – very interesting.